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Advertising campaign + backstage. See another image of this campaign here: [link]

This is one of my recent works for Unirisc Group and part of an advertising campaign. For people interested in how an advertising project works, I would like to take this opportunity to give you more details on this particular image (a new one will follow in September, but I can't show it at the moment)

The brief was to represent how Unirisc could help fighting administrative fraud. The concept of Icarus was created by Siltan, the communication agency with which we had already collaborated in the past. My responsibility was to shoot the photo and make the retouching.

This has been a great experience for all of us. This kind of work is a tight collaboration between professional partners and we easily managed to complete it in ten days from the brief to my final photos.

It all started out (on Monday) with an initial meeting where we discussed the model, studio, props and of course, the concept with the communication agency. Based on their initial sketches, I came up with some more advanced compositions, which a richer photo-background and a shaded version of the model. This helped me explain the lighting set up that would be required.

Based on a list of photo-studios I gave them, the agency then handled all the logistics: from contacting the model to renting the studio and assistant... and of course, finding the props too.

Four days after the meeting (Friday), I shot the model. Having an assistant was a great help, since he of course knew so much better than me the lighting equipment they had. Photos were shot in the morning, I then came back to my office and selected the two final images. I started working on them on the weekend and by Monday evening, a first draft version was completed. Final adjustments were done on Tuesday with the agency (for instance, the papers in this version were drawn by them)

My final photo was a whopping 4700x5200 pixels image that was then cropped to match various medias.


(c) 2009 JS Monzani / jsmonzani.com for Unirisc Group. Please do not use any of my images without my agreement. LEGAL ACTIONS WILL BE TAKEN IF YOU DO NOT RESPECT THIS COPYRIGHT
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:iconboomer-anonymous:
boomer-anonymous Featured By Owner Jan 17, 2011
one of my favorites from your gallery thus far :D
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:iconjsmonzani:
jsmonzani Featured By Owner Jan 17, 2011  Professional Photographer
:) thanks.
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:iconboomer-anonymous:
boomer-anonymous Featured By Owner Jan 17, 2011
not a problem at all
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:iconnatureblue:
natureblue Featured By Owner Jan 4, 2011
I loved the way you include backstage info.
Reply
:iconjsmonzani:
jsmonzani Featured By Owner Jan 4, 2011  Professional Photographer
;) I'm glad you liked it.
Reply
:iconcerveta:
Cerveta Featured By Owner Aug 13, 2010
woah o_o cool!
Reply
:iconjsmonzani:
jsmonzani Featured By Owner Aug 13, 2010  Professional Photographer
:dance: Thanks
Reply
:iconcarminedragon:
CarmineDragon Featured By Owner May 13, 2010
How I'd have loved to see you shooting :cries: ... I always think that when I see your backstage photos. :aww: ... an amazing work, and an - again - unique concept! :faint:

:)
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:iconjsmonzani:
jsmonzani Featured By Owner May 14, 2010  Professional Photographer
^_^ Thank you!
Reply
:iconcarminedragon:
CarmineDragon Featured By Owner May 27, 2010
You're most welcome! ^_^
Reply
:iconhafez:
Hafez Featured By Owner May 13, 2010
you are the best ...
Reply
:iconjsmonzani:
jsmonzani Featured By Owner May 13, 2010  Professional Photographer
:hug: Thanks. Well what counts is that the client should be happy with the result.
Reply
:iconagrafkak:
Agrafkak Featured By Owner May 4, 2010  Hobbyist General Artist
I hadn't comented on your works for quite some time, but my own work eats most of my time.
Decided it would be good to leave some oppinions.

As always (yes :) - a really good work. I like the idea of paper wings. One can surely think of it's various meanings.
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:iconjsmonzani:
jsmonzani Featured By Owner May 4, 2010  Professional Photographer
Thank you and welcome back!
Reply
:icondreamj:
DreamJ Featured By Owner Apr 29, 2010
Excellent comme présentation. Par contre qu'est-ce que j'aimerais avoir un studio photo comme ça pour mes besoins persos >_<
Reply
:iconjsmonzani:
jsmonzani Featured By Owner Apr 29, 2010  Professional Photographer
Moi aussi :) Le client loue le studio et l'assistant et c'est pas donné !
Reply
:icondreamj:
DreamJ Featured By Owner Apr 29, 2010
Tu penses pas que ce soit possible de s'en bricoler un ?
Brico depot & castorama x)
J'y réfléchis, plutôt que d'acheter du matos pro à 200€ le parapluie >_<
Reply
:iconjsmonzani:
jsmonzani Featured By Owner Apr 29, 2010  Professional Photographer
Je dirais plutôt de louer.
Ou d'acheter du matos pas cher sur ebay ou chez [link]

Mais bon,c'est pas du matos pro non plus.

Réfléchis déjà à ce que tu veux faire plutôt que d'acheter des choses. Regarde moi: je n'ai pas de studio, et je n'utilise pas de flash, ça ne m'empèche pas de faire des portraits et même des films ;)
Reply
:icondreamj:
DreamJ Featured By Owner Apr 29, 2010
Pas faux, d'un côté je me dis que ça apporterait plus de crédit, mais en même temps on peut bien faire sans hmm.
De même ce que je veux faire est pas du tout en studio, mais en fait j'en aurais plus l'utilité pour les photomanip & portrait, faire moi même mes "images" de bases quoi. Fin bref on s'en sort sans pour l'instant ^^
Je regarderais attentivement les liens que tu m'as passé :) Thanks Js !
Reply
:iconfizzohara:
FizzOHara Featured By Owner Apr 29, 2010  Hobbyist General Artist
Hm I can't see anything. I just see a little area of a grey background picture.. Weird, thats the first time and only here..
Reply
:iconjsmonzani:
jsmonzani Featured By Owner Apr 29, 2010  Professional Photographer
Just a bug I guess.
Reply
:iconfoureyes:
foureyes Featured By Owner Apr 29, 2010
You did a superb job :+fav: thank you for sharing the behinds the scenes pics, they really tell a story :)
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:iconjsmonzani:
jsmonzani Featured By Owner Apr 29, 2010  Professional Photographer
^_^ You're welcome!
Reply
:iconhadriel45:
Hadriel45 Featured By Owner Apr 29, 2010
Superbe concept et réalisation encore une fois!
J'aime beaucoup le fait de pouvoir voir des images de la mise en œuvre de ce travail.
;)
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:iconjsmonzani:
jsmonzani Featured By Owner Apr 29, 2010  Professional Photographer
Merci :)
Reply
:iconcoolannos:
CooLAnnoS Featured By Owner Apr 28, 2010
i rememebr the 1st one you posted and i liked the way you explained the set :)

thank you so much for sharing again ;)
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:iconjsmonzani:
jsmonzani Featured By Owner Apr 28, 2010  Professional Photographer
:hug: thanks.
I'm now working on the third image in this series :)
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:iconcoolannos:
CooLAnnoS Featured By Owner Apr 29, 2010
cant wait to see it :D
best of luck :)
Reply
:iconjsmonzani:
jsmonzani Featured By Owner Apr 29, 2010  Professional Photographer
I'm going to contact the support >__<
Reply
:iconlivor-mortiis:
Livor-Mortiis Featured By Owner Apr 28, 2010
Really cool image! You are great! I've also worked in an advertising campaign for a company, but it was a short filmed commercial, not an image.
Reply
:iconjsmonzani:
jsmonzani Featured By Owner Apr 28, 2010  Professional Photographer
Was it cool? Did you enjoy it?
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:iconlivor-mortiis:
Livor-Mortiis Featured By Owner May 1, 2010
Yeah, it was cool but tiring. We spent a week filming and we used to finish every day about 4 a.m
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:iconjsmonzani:
jsmonzani Featured By Owner May 1, 2010  Professional Photographer
>_< wow
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:iconblackcarrionrose:
BlackCarrionRose Featured By Owner Apr 28, 2010  Professional Photographer
Wonderful work! You executed the concept marvelously, and it's fun to see the behind the scenes shots below :clap:
Reply
:iconjsmonzani:
jsmonzani Featured By Owner Apr 28, 2010  Professional Photographer
Thank you for enjoying it ^_^
Reply
:icongreenxeyed:
GreenxEyed Featured By Owner Apr 28, 2010  Hobbyist Photographer
That's so cool! :D
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:iconjsmonzani:
jsmonzani Featured By Owner Apr 28, 2010  Professional Photographer
Thank you :)
Reply
:iconicarus-ica:
icarus-ica Featured By Owner Apr 28, 2010
icarus :aww:
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:iconjsmonzani:
jsmonzani Featured By Owner Apr 28, 2010  Professional Photographer
:floating: :sun:

;)
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:iconicarus-ica:
icarus-ica Featured By Owner Apr 28, 2010
... damn wings out of wax ;)
Reply
:iconshamziel:
Shamziel Featured By Owner Apr 28, 2010
This is fantastic! It's very unique - much less 'self-conscious' or joking that similar advertising images I've seen, so it has a kind of purity.

:heart:
Reply
:iconjsmonzani:
jsmonzani Featured By Owner Apr 28, 2010  Professional Photographer
Thanks for enjoying it ;) We've just shot the third ad in this series, I still need to work on it now...
Reply
:iconstaticskies:
StaticSkies Featured By Owner Apr 28, 2010  Professional Artisan Crafter
Excellent stuff! x
Reply
:iconjsmonzani:
jsmonzani Featured By Owner Apr 28, 2010  Professional Photographer
Thank you!
Reply
:iconshadowravenamz:
ShadowRavenAMZ Featured By Owner Apr 28, 2010  Hobbyist General Artist
Cool! It's always neat to see the 'behind the scenes' pics ^^
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:iconjsmonzani:
jsmonzani Featured By Owner Apr 28, 2010  Professional Photographer
^_^
Reply
:iconmarinshe:
Marinshe Featured By Owner Apr 28, 2010  Professional Photographer
haha :D what a great idea and final photo :clap: :clap: :clap:
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:iconjsmonzani:
jsmonzani Featured By Owner Apr 28, 2010  Professional Photographer
Thank you ;)
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:iconzhangzhihong7:
zhangzhihong7 Featured By Owner Apr 28, 2010
great work!
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:iconjsmonzani:
jsmonzani Featured By Owner Apr 28, 2010  Professional Photographer
Thank you!
Reply
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April 28, 2010
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